Japanese football has developed at an incredible rate since the J.League was launched in 1993, and the recent 30th Anniversary celebrations highlighted the fact there is still vast potential for further growth in the country… (日本語版)

The J.League pulled out all the stops for its 30th anniversary celebrations in mid-May, with commemorative matches at National Stadium, a series of awards, and even a new ‘anthem’.
All games over the weekend of 13-15 May were designated as ‘30th Anniversary Special Matches’, kicking off with a lively Tamagawa Clasico between FC Tokyo and Kawasaki Frontale at Kokuritsu on the Friday night and culminating with Kashima Antlers ‘hosting’ Nagoya Grampus at the same venue on the Sunday.
These fixtures provided a wonderful illustration of how far the J.League has come since its inaugural campaign kicked off in 1993, attracting more than 110,000 fans to the stadium and offering them plenty of high level football and no shortage of talking points to bicker over on the way home or on social media.
As impressive as the spectacles were, however, there was still something slightly jarring about Tokyo and Kashima having to play ‘home’ games at National Stadium instead of at their own grounds, and it was also hard to shake the sense that a lot of the commemorative activities were much more than box-ticking exercises featuring the usual stories and faces.
This is of course inevitable to an extent when it comes to marking anniversaries, but at such times it is just as important to focus on the present and look ahead to the future as it is to look back on the achievements of the past.
With this in mind, the highlight of the anniversary weekend for me was not either of the headline games in central Tokyo but instead Saturday’s clash slightly more off the beaten track in Nagano, where AC Nagano Parceiro and Matsumoto Yamaga were contesting their third Shinshu Derby in the J.League.
Despite the chill in the air and a steady drizzle that fell throughout the evening the atmosphere was electric inside the superb Nagano U Stadium, where 12,458 fans ensured the compact venue was bouncing from start to finish and the players put on a feisty contest befitting the occasion.
Nagano manager Yuki Stalph, sporting some snazzy orange knitwear, helped stoke the fires on and off the pitch by spending what seemed like the entire game in a perpetual state of rage, haranguing the referee and fourth official about every decision – and the Yamaga bench got just as agitated on occasion, even kicking a second ball onto the pitch to stop a quick restart at one point.
All of this niggly activity is what we’re supposed to say we don’t want to see during games but secretly all enjoy, and the action on the pitch more than lived up to the simmering tensions around it. Yusuke Kikui was lively on the Yamaga left and constantly trying to cause problems, but Parceiro always looked a more coherent unit than the visitors and deservedly took the lead in the 32nd minute courtesy of a Takuya Akiyama header.

With Masaki Miyasaka in imperious form against his former side – so nonchalant in possession and never flustered, like a J3 Juan Roman Riquelme – Nagano never looked like surrendering control after taking the lead, and it was no surprise when Hiroki Yamamoto – another former Yamaga player – steered home the hosts’ second with 11 minutes to play.
With five minutes left on the clock Stalph was frantically urging the home fans to redouble their efforts and help the team over the line to a famous first league victory over their bitter rivals, and although Ren Komatsu pulled a slightly fortuitous goal back for Matsumoto after a Kim Min-ho error deep into injury time Nagano did hold on for a fully-deserved three points.
“I think what we saw today is that football has become part of the lives of people in Shinshu,” Stalph said after the game. “There was real excitement in the build-up to this game, the media were giving it a lot of attention, and there were many people here who maybe don’t usually come to the stadium.
“People had pride in their town, there was a real feeling of not wanting to lose to their rival town. Usually that kind of thing can lead to fights and wars and so on, but in football that is something that is accepted. For me, that is the beauty of football.”
Miyasaka was also enthused by the fact that a match in the third tier could produce such an impressive atmosphere.
“I’ve played in J1 and J2 and in those leagues there are many fans, and as a player I really feel the delight of being able to experience this in J3. I really want to have this feeling of gratitude at playing in front of the fans every week.”
While rivalries like those between Nagano and Matsumoto of course produce exceptional circumstances, they still demonstrate the potential of the J.League as it looks to build on its first 30 years, something Stalph was keen to reinforce.
“That idea of football becoming a part of everyday life is something that Japanese football needs more and more as it comes increasingly into contact with the rest of the world. It’s the togetherness of a region.
“We exist for the people of Nagano. To make the people happy and ensure everyone is able to take this energy home with them, and then gather here again next week and make some noise again together.
“I think the Shinshu Derby expresses that cycle. I want it to become the case that Japan has these kinds of enthusiastic atmospheres in stadiums all around the country. I think we have shown in Nagano that there is that potential, and it’s the same for us as other clubs – we want to grow closer and closer with the local area and work to encourage the local people to come here and experience this joy with us.”
Marquee games in the capital are certainly plenty of fun, but it is in the towns and cities around the country where the roots of the game truly take hold. The first 30 years have seen sensational growth and deserve applause, but in the coming decades the J.League has to keep its focus on those fundamental bonds in order for Japanese football to keep growing.